Top Sports Brands Are Operating As Media Companies

Uploaded by Michael Stubbs on October 20, 2017 at 9:41 pm

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Global sports brands like are learning to think like digital media companies.
Sports franchises like the Chicago Bulls and Real Madrid are increasingly thinking of themselves as digital media companies.
They are prioritizing social content in an attempt to expand their monetization opportunities.
Both the Bulls and Real Madrid, for example, have their own shows on Facebook Watch, the platform’s newly launched video tab.

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