http://www.influenceenginemarketer.com An online marketing strategy is a must for any marketing strategy of a business. Especially for small companies, the use of online marketing tools can allow them to match up with bigger businesses.An online marketing strategy is an important part of the overall marketing of a business. This holds true whether a company does business online or not, or for a small, medium or large scale company. This is, however, more pronounced in small companies. A small business that does most of its business online has to embrace an online marketing strategy so they can be seen by online users. There are five main ideas of online marketing strategies that are of interest to small businesses.