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Television at its Best. (It’s Always Sunny In Philadelphia)

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Fat Free Fig Newtons Royal Guards TV Television Commercial from 1994.
Newtons are a Nabisco trademarked version of the fig roll, a pastry filled with fig paste. Their distinctive shape is a characteristic that has been adopted by many competitors including generic fig bars sold in many markets. They are produced by an extrusion process.[1]

Until the late 19th century, many physicians believed that most illnesses were related to digestion problems,[2] and recommended a daily intake of biscuits and fruit. Fig rolls were the ideal solution to this advice. They were a locally produced and handmade product until a Philadelphia baker and fig lover, Charles Roser, invented and then patented a machine in 1891 which inserted fig paste into a thick pastry dough.[3] Cambridgeport, Massachusetts–based Kennedy Biscuit Company purchased the Roser recipe[4] and started mass production. The first Fig Newtons were baked at the F. A. Kennedy Steam Bakery in 1891.[5] The product was named after the city of Newton, Massachusetts.[6][7]

The Kennedy Biscuit Company had recently become associated with the New York Biscuit Company, and the two merged to form Nabisco—after which, the fig rolls were trademarked as Fig Newtons.[8]
Varieties

As of 2012, Nabisco makes several varieties of the Newton, which in addition to the original fig filling, include versions filled with apple cinnamon, strawberry, raspberry, and mixed berry.[9][10] The Fig Newton also is sold in a 100% whole-grain variety and a fat-free variety. Fig Newton Minis have also been introduced.[10] The fig bar is the company’s third best-selling product, with sales of more than a billion bars a year.[citation needed] In 2011, a crisp cookie was introduced in the United States named Newtons Fruit Thins, after being successfully marketed by Kraft in Canada as Lifestyle Selections, a variety of Peek Freans.[9]

Advertising

In the 1970s, Nabisco ran a popular advertising campaign for the Fig Newton. The TV commercials featured actor James (Jimmy) Harder as “Big Fig”, dressed in a fig suit, who sings a song in praise of Fig Newtons. At the conclusion of the song, he struck the “Fig Newton Pose”, leaning forward and balancing on his left foot, with arms spread and right leg raised behind him.[11]

About $14.8 million was spent advertising Newtons in 2011. The advertisements are generally based on nostalgia and directed to baby boomers rather than children.[9]

Since 2012, the “Fig” has been dropped from the product name.[12]

Walt Disney’s Fantasia on VHS Home Video TV Television Commercial from 1991.

Fantasia is a 1940 American animated film produced by Walt Disney and released by Walt Disney Productions. With story direction by Joe Grant and Dick Huemer, and production supervision by Ben Sharpsteen, it is the third Disney animated feature film. The film consists of eight animated segments set to pieces of classical music conducted by Leopold Stokowski, seven of which are performed by the Philadelphia Orchestra. Music critic and composer Deems Taylor acts as the film’s Master of Ceremonies, providing a live-action introduction to each animated segment.

Disney settled on the film’s concept as work neared completion on The Sorcerer’s Apprentice, an elaborate Silly Symphonies short designed as a comeback role for Mickey Mouse, who had declined in popularity. As production costs grew higher than what it could earn, Disney decided to include the short in a feature-length film with other segments set to classical pieces. The soundtrack was recorded using multiple audio channels and reproduced with Fantasound, a pioneering sound reproduction system that made Fantasia the first commercial film shown in stereophonic sound.

Fantasia was first released in theatrical roadshow engagements held in thirteen U.S. cities from November 13, 1940. While acclaimed by critics, it was unable to make a profit due to World War II cutting off distribution to the European market, the film’s high production costs, and the expense of leasing theatres and installing the Fantasound equipment for the roadshow presentations. The film was subsequently reissued multiple times with its original footage and audio being deleted, modified, or restored in each version. As of 2012, Fantasia has grossed $76.4 million in domestic revenue and is the 22nd highest-grossing film of all time in the U.S. when adjusted for inflation. Fantasia, as a franchise, has grown to include video games, Disneyland attractions, a live concert, and a theatrically released sequel (Fantasia 2000) co-produced by Walt’s nephew Roy E. Disney in 1999. Fantasia has grown in reputation over the years and is now widely acclaimed; in 1998 the American Film Institute ranked it as the 58th greatest American film in their 100 Years…100 Movies and the fifth greatest animated film in their 10 Top 10 list.

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