Top 8 Companies Owned by Twitter (TWTR)
This marketplace allows for advertisers to automate and scale purchases, while targeting users based on previous web or mobile usage history.
Headquartered in San Francisco, MoPub hosts the world’s largest mobile advertising server with a real-time bidding exchange.
This process of retargeting advertisements requires large amounts of data coupled
with statistical analysis since mobile devices lack the use of cookies.
In addition, TellApart specializes in targeting users to monitor usage across mobile and desktop devices.
Crashlytics, headquartered in Massachusetts, developed an analytical dashboard for software
developers to analyze the user profiles, history and performance metrics of an app.
“TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all
the real-time conversations they care about,” a blogpost by the company said of the acquisition